About

PinoyLUG (Pinoy LEGO® User Group) is a community of passionate Filipino LEGO® builders, recognized by The LEGO® Group as part of its global RLUG network. Founded in 2014, it is the only Recognized LEGO® User Group (RLUG) in the Philippines, and is led by LAN Ambassador Leslie Araujo. It champions art, culture, and community through creative displays, major events such as Bricktober and BrickRunPh, and meaningful collaborations and partnerships. 

Among its standout initiatives is Project AMORsolo—a tribute to Fernando Amorsolo through large-scale LEGO installations. First launched at the Cultural Center of the Philippines to mark the 50th anniversary of Amorsolo’s legacy, the exhibit continues to tour key cultural institutions nationwide. 

PinoyLUG has also been one of the first groups in the region to collaborate with QUICCS and other international designers, helping bridge local creativity with global pop culture and the designer toy community. 

Another notable milestone was its celebration of 25 years of LEGO Star Wars in May 2024, where PinoyLUG pushed creative boundaries—mounting the majority of large-scale displays for an award-winning collaboration with Disney Philippines. The showcase became one of the group’s most recognized presentations, bringing fans together through immersive experiences that transformed imagination into reality. Guided by creativity, inclusivity, and social responsibility, 

PinoyLUG continues to promote the joy of building while inspiring future generations—true to its spirit: Building with Passion and Pride.

Our Mission:

"PinoyLUG is a Filipino community of Lego users accredited by The Lego Group (TLG) as part of its global network of Recognized Lego User Group (RLUG). Since its inception, ithas already built its way towards its enduring vision of becoming thePhilippines’ number one RLUG. It further envisions bringing its members to greater heights by pioneering as a hobby-based group that also empowers every community across the country through activities inspired by social responsibility, cultural stimulation, and ingenuity."

Our Vision:

"PinoyLUG aims to support its growing members and stakeholders by way of exposing them to greater and more distinct opportunities. These include innovative projects and events that aim to discover untapped talents and partnerships, foster camaraderie, and attract greater membership and participation among all sectors of the society."

Values & Ideals:

"PinoyLUG stands tall and strong because of its four pillars of values. 
  • First is CREATIVITY which empowers the birth of successful ideas. It is limitless in form, color, and function – and can only be harnessed through receptiveness, appreciation, and cooperation. 
  • Second is CAMARADERIE. A group that builds together stays together.Every journey towards the top is composed of steps built on each other. Respect for each other strengthens these steps and prevent any journey from collapsing. 
  • Third is SOCIAL RESPONSIBILITY. Awareness of the needs of one’s surroundings empowers the growth of one’s character and promotes greater substance to one’s group. 
  • Lastly, the fourth value is INCLUSIVITY. A modular stands tall because it is held together by interlocking bricks. No brick is too small or too big. They all have roles to play to make the structure that they represent look beautiful, strong, and resilient."